The Digital Fashion Innovators
Daniella Loftus
Daniella Loftus is a digital fashion designer and the founder of This Outfit Does Not Exist, a platform bringing Digital Fashion to life. Combining her background in Fashion and Technology, Loftus aims to educate the Fashion Industry about the ways Digital Fashion can and will disrupt consumption and production practices.
This Outfit Does Not Exist is built on two pillars: explanation and exhibition. Each month Loftus publishes 3,000-word explainer essays covering Digital Fashion's impacts on sustainability, creativity, the Metaverse and beyond. She also showcases Digital Fashion's aesthetic potential through her Instagram - earning her acclaim as the first human to influence Digital-only Fashion.
This Outfit Does Not Exist has been featured by influential news sites, such as Bloomberg and Nikkei, and also fashion magazines such as Maze. Loftus is also the first partner and 'PolymXth' of leading Digital Fashion House The Fabricant, hosting weekly Clubhouse rooms with industry leaders from fashion, blockchain, and gaming, and authors monthly deep dives into The Wardrobe of The Metaverse. She graduated in Political Science and Government from New York University.
Our Courses
new webinars every month
The Webinar Library
Access to register for our upcoming live webinars and all of our past webinars recordings organised as a course.
6 Units - cohort delivery
3DESIGN: The Fundamentals of Digital Fashion Design
3DESIGN: The Fundamentals of Digital Fashion Design is a unique foundation level creative course teaching you about digital fashion development using contemporary 3D software to build the new digital design skills you need for your future fashion work practices.
Our real time, step-by-step instruction method, delivered by 3D experts help you understand how to apply digital to your fashion design practice while gaining powerful insights into the latest software. We teach with CLO3D and other interfacing software to guide the development of your own signature as a digital fashion designer.
Invited Participants
3DESIGNXDRESSX
3DESIGNXDRESSX is an opportunity for those who have completed our 3DESIGN courses to design, develop and submit 3 digital outfits for The Digital Fashion Group collection at DRESSX.
The Digital Fashion Group Founders will select the best outfits for review with the DRESSX team.
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